The details.
An effective website incorporates several key areas of design: your image, focused content, a well structured layout, and intuitive navigation.
Define your image.
Your website should accurately reflect your company’s image, including your services, goals, and overall message. We want your target audience to visit your website, know exactly what your company is about, and be thoroughly impressed. This requires focused, effective content, and a clean simple navigation layout.
Focused content.
Would you go to a recipe website to read about sports? Or a car enthusiast forum to learn about managing finances? Keeping your content focused towards your company’s message, services, and products accomplishes two very important goals: an impressive user experience and effective search engine optimization.
Check out our SEO services for more details and why you should be using focused content!
Get there fast.
Nobody wants to visit a website and spend more than a few minutes shuffling through a unorganized jumble of information. Even on high content sites, a visitor should be able to find what they’re looking for within a few clicks. A well structured layout is the key to intuitive navigation.
We first gather the content you want to display. Structure that content into a simple, organized layout. Then build a navigation system that allows a user to navigate that structure in the most intuitive way possible. This helps to achieve the best user experience.
Content management system (CMS).
We work primarily with the WordPress CMS: designing custom themes, and back-end structure. This provides two key benefits. First, allowing us to easily customize the layout, navigation, graphics, and content on your site throughout the design process. And second, the way we built your site around the CMS makes future maintenance and updates a breeze.
Our design and development team has extensive theme and programming experience for custom plug-ins, widgets, or post structures.
Whether you need a simple / static informative site, or a high content blog / online magazine; we’ll tailor a theme to fit your format.
How we do it.
Our graphics artists have extensive experience in web and print jobs, allowing us to create custom graphics for any need.
For any design job, small or large, we like to follow much of the same core process:
- Collaborate: working closely with you to define what it is you want to say, through graphics, text, and color schemes.
- First draft: we then design a mock-up of what your going for and pass that to you to make sure we’re on the right track.
- Final draft options: we’ll work up a few versions / options / or color schemes of what the final draft will look like and pass them to you.
- Changes: once you’ve signed off on an option, the design usually goes through several small changes to really define what the end graphic will look like. Constant communication is the key at this point.
- Deploy: once the all necessary changes are complete and you’ve signed off on the final graphics, all work and files are passed to you in any desired format: PSD, ES, TIFF, JPG, etc.
Pricing is always dependent on the size of the job. Just give us a call or shoot us a message for a free estimate!
Organic growth.
Search engine optimization has grown from a simple number of keywords per page, to complex, keyword rich, structured, and focused content. Google and Bing look at so many factors that attribute to your page ranking now, that truly effective SEO requires a precise combination of skills in web design / development, and a mind for creative thought.
We focus on two key methods for SEO: rich content, and link-backs.
Rich Content.
Rich and focused content is the first key to excellent SEO. Your company is your niche. Your content should be centered around your companies message, services, and products. This allows search engines to place your website into neat, organized categories that fit what your company does. In return, your site will rank higher in search results for specific keywords that fit your business.
If your content strays from this focus, search engines have a harder time ranking you higher in the categories you want to be in. If you begin posting articles about soccer on your site that sells computer hardware, search engines will start to spread your niche, possibly lowering your ranking for computer hardware focused search phrases.
Our process:
- First, we work closely with you to bring together all of the content you want to use on your site.
- From this we can put together a set of keywords and phrases that accurately represent your business, products, and services.
- We then organize a structure for that content, tailoring a strategic, SEO focused, placement of your keywords spread throughout the content.
- Then we build a simple, intuitive navigation system around that content structure. This has two benefits: an impressive user experience, and an optimal structure for search engines to index your site.
The power of link-backs.
The second biggest key to higher search engine ranking is whats called link-backs. This is the external part of SEO.
“Link-backs” are just as the name suggests.. links back to your site. They can come from any source: a forum, a blog, a directory of sites, ect. The key to link-backs is the quality of the source. If the source is known to list hundreds of random links simply for increasing site ranking, then search engines may look negatively on these, and actually lower your ranking.
The best links are from sites that share the same general niche as yours. From this idea, we work closely with you to form a link-back campaign that best suits your needs.
One of the best ways to get link-backs is to have consistent, high quality content that others would want to link too. We’ve worked closely with clients to build content in blogs, forums, even custom videos.
Just like focused-content, link-back SEO needs to be precisely tailored towards your business. Give us a call to learn more, or talk about how we can customize a campaign for you.
